Our Story
Building Lesotho's
Mobility Infrastructure
Founded in 2022 with a singular objective — to deliver the transport service that Basotho deserve: safe, reliable, fairly priced, and powered by technology.
Who We Are
The transport service
Basotho deserve
Pick Me Up Lesotho operates as a full-stack ride-hailing and logistics platform, connecting passengers and businesses with professional, verified drivers through a proprietary mobile application.
We exist because the problem demanded a solution. Lesotho's transport market has long been defined by telephone-based taxi services and informal taxi ranks — characterised by inconsistent pricing, lack of safety accountability, and zero digital integration.
In a market where global platforms such as Uber and Bolt are absent, Pick Me Up created — and now leads — an entirely new category of transport service.
Our Vision
To become Lesotho's leading transport solution provider — a platform that sets the benchmark for safety, reliability, and technology-enabled mobility across Southern Africa.
Our Mission
To connect communities through accessible, secure, and high-quality transportation — ensuring every user experiences the highest service standard on every journey.
Core Values
What we stand for
Safety First
Every trip includes verified driver profiles, real-time GPS tracking, vehicle confirmation, and an in-app SOS feature. Safety is the non-negotiable foundation of our platform.
Transparency
Fares are calculated algorithmically and presented before booking. No negotiations. No surprises. Complete pricing clarity on every journey.
Innovation
We continuously develop our platform to meet the needs of a digital economy — applying 4IR technologies to solve real-world transport problems.
Reliability
Intelligent dispatch assigns the nearest available driver, minimising wait times and ensuring consistent service standards.
Community Impact
Pick Me Up generates meaningful economic opportunity for Basotho drivers, with competitive weekly earnings that directly contribute to local household incomes.
Customer Excellence
Every decision is evaluated against a single measure: does it improve the experience for our users? We listen, adapt, and continuously raise the bar.
Leadership
The people behind the platform
Liteboho Lethole
Founder & Chief Executive Officer
Liteboho Lethole founded Pick Me Up Lesotho after identifying a critical structural gap in the Kingdom's transport infrastructure. Under his leadership, Pick Me Up has grown from a founding concept into Lesotho's most trusted mobility platform.
“We are not merely providing transport. We are building the digital infrastructure that Lesotho's economy needs to participate fully in the modern era.”
Growth Journey